How the AI seller works
Swishy’s AI seller is the single most important product in the platform. It’s what shoppers actually see.
It lives on every product page. It answers questions, objections, and requests in real time — in your brand’s voice, using real customer experiences as proof. It sells the way your best store associate would, if your best store associate could read every review and watch every reel at once.
Why it converts
Section titled “Why it converts”Product pages are broken. A wall of bullet points answers 20% of shopper questions and leaves 80% hanging. Shoppers either leave, or they open a chat that goes to a ticketing queue and gets answered tomorrow — by which point they’ve bought from someone else.
Swishy closes that gap instantly with three things off-the-shelf chatbots don’t have:
- Your catalog, fully indexed. Every product, every variant, every policy. It can cite specifics, compare two items, check what’s in stock.
- Your customer voice, absorbed. Every approved review, reel, and mention is part of its knowledge. When a shopper asks “does this actually work for oily skin?”, it answers with what your real customers said — not a generic marketing line.
- Real-time decision making. It picks when to show a clip, when to offer a bundle, when to escalate to a human. Every conversation is a chance to close the sale or learn why it didn’t.
What it does in a conversation
Section titled “What it does in a conversation”- Answers product questions using the catalog and approved UGC.
- Shows social proof — real clips, real photos, real quotes — when it will land better than text.
- Recommends alternatives when the current product isn’t quite the fit.
- Suggests bundles and cross-sells based on how similar shoppers behaved.
- Escalates to your team when it’s out of its depth (returns, order-specific issues, edge-case questions).
Always on, always learning
Section titled “Always on, always learning”The AI seller works 24/7 with no staffing cost. Every conversation is logged — you’ll see a dashboard with the questions shoppers ask, where conversations stall, and what drives add-to-carts. That feedback loop tells you what to change in product copy, what to stock more of, and which reviews are doing the selling.
Safe to ship
Section titled “Safe to ship”- The AI seller only uses approved UGC with creator consent — it won’t surface anything that isn’t cleared.
- Your brand voice is configurable — the seller’s tone can be polished, playful, technical, whatever fits.
- Escalation rules are in your control — the AI stays in lane.
- What it learns from — the data behind the seller.
- On the product page — the shopper experience.