Tracked hashtags and mentions

Hashtags and @mentions are how brands find content beyond their own feed. These are the two places your customers actually post about you.

Tracked hashtags

Add the hashtags your community uses — your brand name, campaign tags, product line tags, anything relevant.

To add a hashtag:

1. Open Content → Sources → Hashtags.
2. Click Track hashtag and type it in (no #).
3. Swishy validates it and starts polling.

How hashtag polling works

Instagram’s API exposes recent public posts using a hashtag. Swishy polls on a schedule and brings in anything that matches filters like minimum follower count or minimum engagement. You can tune these in the hashtag’s settings.

Hashtag quality

Not every hashtag is a good signal. A generic term like #skincare will flood your library with irrelevant content. Favor hashtags that are:

• Brand-specific — your brand name or campaign tag.
• Product-specific — e.g. #yourproductname.
• Community-driven — hashtags your existing customers already use.

You can pause or remove a hashtag at any time. Past imports stay.

Mentions

When someone tags your Instagram handle in their post or story, Instagram sends Swishy a webhook in real time. We import the content automatically and add it to the review queue.

Mentions are the highest-quality source — the creator has explicitly chosen to associate their content with you. Mentions are prime candidates for rights requests because you can post an approval comment directly on the post (Instagram’s API allows comments on posts where you’re mentioned).

Filters that apply to both

• Minimum follower count
• Minimum view/like count
• Language
• Exclude competitors (blocklist)
• Exclude your own employees (allowlist-flipped)

Filters can be tightened later — they don’t retroactively exclude content that’s already in your library.