How Swishy works

Swishy sits between your social content and your storefront. Everything flows through three stages:

1. Import

Swishy continuously pulls content from the sources you connect:

• Your Instagram business profile (posts + reels).
• Tracked hashtags.
• Brand @mentions.
• Manual URL imports for one-off clips or posts.

Each piece is stored with its original metadata — caption, timestamp, creator handle, media URLs — so you always have provenance.

Read more in Import sources.

2. Understand

Every import is enriched by Swishy’s AI:

• Transcription — audio from videos is transcribed for search and reasoning.
• Visual understanding — frames and images are analyzed for products, scenes, and context.
• Embedding + matching — content is matched against your product catalog using multimodal embeddings, so a reel can be linked to the exact SKU it features.
• Classification — brand content vs. creator content, quality score, and content type.

Your team reviews and approves matches in the content library. See Reviewing and matching content.

3. Sell

Approved content and your product catalog feed the AI seller on your storefront:

• On every product page, a chat widget answers questions using real reviews, clips, and product data.
• Social proof — real creator content — is surfaced at the right moment in the conversation.
• Smart cross-sells recommend related products when the shopper is on the fence.

Read How the AI seller works for the full picture.

What connects to what

Instagram ──┐
Hashtags ───┤
Mentions  ──┼─►  Import pipeline  ─►  Content library
Manual    ──┘          │                    │
                       ▼                    ▼
                 AI enrichment      Rights & consent
                       │                    │
                       └──────────┬─────────┘
                                  ▼
                         AI seller on PDP